SXSW came to London for the first time earlier this month, and we managed to catch it all! The festival was split into three components - Film, Music & Conferences. However, despite the big-name backing and buzz, this inaugural SXSW London felt light on substance, struggling to live up to the creative energy of its Austin counterpart.

We caught up with Sunday Best after their set at SXSW London to talk about their latest single, what being a DIY band means to them, and the artists they’d love to collaborate with.

Day 4 of SXSW London started with a fascinating talk chaired by Rob Levine (Editor At Large for Billboard), with Tobias Holzmüller (CEO of GEMA) & Jessica Richard (SVP for Public Policy for RIAA).

Then came Final Dose, whose stage presence and unique set certainly caught my attention; with the main vocalist arriving on stage with what seemed to be a bag over his head with eye holes. If this wasn’t enough their set boasted the use of very dim red lighting exclusively, paired with a smoke machine, to create an eerie atmosphere that paired wonderfully with their music and caused an interesting dynamic compared to the usual array of different lighting used by most artists.